About
Us
01
Vision
Your Executive Guide to AI

I'm Jason Norman, an executive coach and innovation strategist who helps business leaders navigate complex challenges and unlock sustainable growth through strategic thinking and emerging technologies.
With over 25 years of experience spanning Fortune 100 corporations, venture-backed startups, and independent consulting, I bring a unique perspective that bridges technical expertise with business strategy. My career has taken me from designing breakthrough technologies in oil refineries to leading innovation teams at RTI International, where I built and scaled multiple business units from concept to multi-million dollar operations.
What I Bring to Executives
Proven Track Record of Growth: I’ve successfully doubled team sizes, grown revenues from $5M to $12M, and consistently delivered transformational results across energy, chemicals, healthcare, and technology sectors. This isn’t theoretical—it’s hands-on experience building and leading high-performing organizations.
Strategic Vision with Tactical Execution: As someone who has been both strategist and operator, I understand the critical gap between planning and implementation. I help executives develop clear strategies while building the practical capabilities needed to execute them successfully.
Innovation Leadership: From launching new business incubators to commercializing breakthrough technologies, I’ve guided organizations through the full innovation lifecycle. I know how to identify emerging opportunities, evaluate risks, and build consensus around transformational initiatives.
Cross-Functional Expertise: My background spans R&D leadership, business development, operations management, and corporate strategy. This breadth allows me to see connections others miss and help executives navigate complex, multi-dimensional challenges.
My Coaching Philosophy
I believe the most effective leaders are those who can think strategically while remaining grounded in practical reality. My coaching approach focuses on developing three core capabilities:
- Strategic Clarity: Cutting through complexity to identify what truly matters
- Execution Excellence: Building the systems and capabilities needed to deliver results
- Adaptive Leadership: Developing the confidence to lead through uncertainty and change
Leading Teams Through AI Transformation
My approach to AI integration is grounded in decades of experience with sophisticated modeling and analytical tools in R&D environments. Having built one of the first digital twins in the energy industry, I understand how transformational technologies evolve from complex technical concepts into practical business tools.
At RTI International, I successfully upskilled my innovation consulting team to integrate AI into all aspects of their work—from strategic analysis to client deliverables. This wasn’t just about teaching new tools; it required a fundamental shift in how the team approached problem-solving and value creation.
AI as Change Management, Not Just Technology
I’ve learned that successful AI adoption is as much about change management as it is about technology advancement. The real challenge isn’t the AI itself—it’s helping teams overcome resistance, reimagine workflows, and develop confidence with new capabilities.
My AI coaching focuses on the human side of transformation. I help leaders and their teams move beyond the intimidation factor to see AI as a powerful extension of their existing expertise. Drawing from my experience leading technical teams through major technological shifts, I know how to create adoption strategies that stick and deliver measurable results.
Working with Me
My clients are seasoned executives who value direct, results-oriented guidance. They’re looking for a trusted advisor who can challenge their thinking while providing practical frameworks for action. Whether you’re navigating a complex strategic challenge, leading an organizational transformation, or building AI capabilities, I bring both the experience and perspective to help you succeed.
If you’re ready to elevate your leadership impact and drive sustainable growth in your organization, let’s start a conversation about how we can work together.